Real or AI? A Fresh Take on Football Content

At Qatar Tourism, I worked with the sponsorships team and my colleagues in social media to develop Real or AI, a content piece created in partnership with Paris Saint-Germain and Visit Qatar. Rather than focusing on football, I wanted to highlight the players in a new light—engaging them beyond the game while showcasing Qatar’s stunning locations.

This concept stood out because it:
✅ Gamified the experience, tapping into the players’ competitive nature and keeping viewers engaged.
✅ Positioned the players not just as athletes but as visitors exploring Qatar.
✅ Capitalized on the global fascination with AI, making it both relevant and entertaining.

By moving beyond traditional sports content, I helped create a piece that was dynamic, immersive, and widely appealing to audiences.