At Qatar Tourism, I worked with the sponsorships team to develop and oversee a content piece featuring ONE Champion’s Jonathan Haggerty and Marcus ‘Buchecha’ Almeida. With their packed schedules during the ONE 166 fight event, I saw an opportunity to take them beyond the competition and into an experience that balanced recovery with culture—an immersive visit to Zulal Wellness Resort.

Introducing them to Traditional Arabic & Islamic Medicine (TAIM) highlighted Qatar’s unique wellness offerings while giving fans a rare look at the fighters outside of the ring. The content focused on their recovery, training, and the holistic practices that keep them performing at the highest level.

I was on the ground for recce and production, working closely with the ONE Champion production team to bring the vision to life. Beyond supervising the shoot, I also oversaw post-production, ensuring the final deliverables aligned with our objectives and met the highest creative standards.