FROM ROUGH IDEA TO FINAL CUT.

Video editor with a strategist’s brain, helping brands and creators make better content.

I’ve spent 10+ years making content about pretty much everything.

Football, music, culture, tourism, brands, celebrities, landmarks. I’ve worked across strategy, concepts, production and post, usually jumping between a few of them at once.

I’m Randa, a video editor and creative strategist, and somewhere along the way, I got very good at figuring out what makes a story worth watching.

You don’t need to have it all figured out.

  • You might have a topic, a goal, or even just the beginnings of an idea. I can help you figure out what the story actually is, who it’s for, and what will make people care.

    I can help with: content strategy, story development, and messaging.

  • You know what you want to say, now we need to make it interesting. I can turn the brief into a concept, build out the format and figure out how the idea comes to life on screen.

    I can help with: concepts, creative direction, treatments, formats, visual references and scripting.

  • Send me the footage and I’ll take it from there. Whether it’s hours of interviews, a folder of selects or a shoot that didn’t quite go to plan, I’ll find the story in it and turn it into something unskippable.

    I edit: short-form, social, branded films, interviews, mini-docs, campaign films and long-form.

THE PAYOFF

  • A BACKSTAGE PASS WITH A FOOTBALL LEGEND

    100K+ views · Shared by Al Jazeera Arabic
    A series hosted by football legend Aboutrika taking viewers behind the scenes of Qatar’s World Cup stadiums ahead of the 2022 FIFA World Cup.

  • REAL LANDMARK OR AI?

    979K+ views
    Skipped the usual football content and turned Qatar's landmarks into a guessing game.

  • FIGHTERS, MEET WELLNESS.

    737K+ VIEWS
    A campaign for Visit Qatar, two ONE fighters experience Traditional Arabic and Islamic Medicine at Qatar’s flagship wellness resort.

  • THE GAME PLAN

    2.8M VIEWS
    For Visit Qatar, RCB mapped out their perfect Qatar itinerary like a locker-room game plan, giving destination content a more playful format.

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CLIENTS & COLLABORATORS