Producer. Editor. Writer.

Behind the making of the second official hit song for the 2022 FIFA World Cup Qatar, Arhbo, with As Executive Director Of Entertainment and multi-grammy award winning Music Producer RedOne, Congolese rapper Maître Gims and Latin-American singing sensation Ozuna.

My Role: Interviewer, Producer, and Video Editor.

Beloved Egyptian Football Legend, BeIN Sports pundit, and Qatar Legacy Ambassador Mohamed Aboutrika gives an exclusive tour of Lusail Stadium, the largest of the 8 stadiums which hosted the final match of the 2022 FIFA World Cup Qatar.

Due to Aboutrika’s regional popularity, and the likability of the stadium tours series, this video was shared widely across social media. Notably, the Lusail Stadium tour was shared by Al Jazeera Media Network, which was considered a success for @roadto2022.

My role: Producer

After becoming an official ambassador to the State of Qatar, David Beckham gives insight into why he believes in Qatar as a new frontier for the World Cup, and how football gives people the chance to learn about and embrace what once was unfamiliar.

My role: Lead Producer

Viral sensations, the Ghetto Kids, take on the Arhbo dance challenge, a challenge that blew up on social media after the release of the second official song of the 2022 FIFA World Cup Qatar, Arhbo.

This video received a lot of love on our channel, garnering almost 1M views.

My Role: Director & Producer

Roadto2022 tests Qatar Legacy Ambassador Xavi’s Arabic vocabulary after spending time in Qatar playing for and eventually coaching Al Sadd FC.